The brand's narrative wants to communicate the close connection with the territory, nature, km 0, seasonality and the provisions' variations based on it.
A strong and direct relation between soil and the table, between producer and consumer, tradition and experimentation, with a peculiar attention to respecting the environment.
Whilst the naming's phonetic refers to the union between agriculture and industriousness, the formal choice of the brand design stems from the need to assist and strengthen the core message while at the same time making it universally understandable: the union between the greenhouse and the field, a place where raw ingredients are born, and the shop, where the same ingredients are transformed and create the dish.

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